Want to grow your copywriting business or maybe you have to write a lot of copy as a part of your digital marketing role?
Then you need to have the right tools.
As a copywriter, I’ve tried and tested a TON of different online writing tools that help with everything from spelling and grammar to getting to rank higher on Google…
…so you don’t have to!
Here’s my list of the best tools for copywriters:
- Thesaurus
- Word Counter
- Semrush
- ClickUp
- Notion
- Dubsado
- Flodesk
- Headline Analyzer
Disclaimer: I may make affiliate income if you use some of the links in this blog post, but I only recommend tools that I truly love 🙂
Best Tools for Copywriting
Thesaurus
Have you ever tried to write a piece of content or copy and suddenly realized that you were repeating the same word over and over again?
This used to happen to me ALL THE TIME before I found Thesaurus, one of the best free copywriting tools out there!
Thesaurus is a website that helps you find synonyms for overused words so your writing stays engaging and fresh.
I use it a ton to break away from buzzwords…
…and not gonna lie, the grammar tips and word of the day are always fun if you’re a word nerd like me.
Word Counter
Word Counter is a simple copywriting tool that is super helpful when you’re writing something that has a character limit.
There are many word counter tools out there, but my favorite is this one.
I love it because it helps you see character and word limits that certain platforms have and it’s an easy way to check your copy against platform requirements.
Best Copywriting Tools for SEO
Semrush
If there was ONE copywriting tool you absolutely need to get, it’s Semrush.
SEO — or, if you want to get fancy, Search Engine Optimization — is one of the best long-term investments you can make in your business.
It helps you bring more leads in, boost your authority and credibility, get ahead of the competition, build more passive income streams, rank higher in organic search…all kinds of awesome things!
Here’s the thing, though.
To boost your SEO and rank higher on Google searches, you need an SEO tool. And Semrush is simply the best one.
There are SO many things you can do with it for SEO and copywriting, that I HAD to make a list!
Keyword Research
Keywords are how your clients and customers find you.
Figuring out which keywords to use on your website and content marketing (looking at your blog 👀) is the first step of any content strategy.
Semrush’s Keyword Magic Tool definitely lives up to its name and helps you find keywords that’ll get you the most traffic.
It gives you data on how difficult it is to rank for a certain keyword, how many people are searching for it, who you’re competing with…
…ALL the things!
Content Optimization
It’s not enough to find the keywords for your content…you also need to know how to USE them!
Semrush SEO Writing Assistant is a content optimization tool that helps you figure out how to improve the readability, quality, tone of voice, and SEO of any piece of content you’re writing.
Plus, you can get it as a Google Docs extension, how unbelievably cool is that?!
Writing great content has never been easier.
Website Performance Analysis
Before you can figure out how to optimize your website, you gotta understand where it currently stands.
Semrush’s Domain Overview Tool gives you a snapshot of your traffic, search performance, backlinks, and more so you can see your website’s strengths and weaknesses and improve your online marketing.
You can see your stats both over time and in real time, depending on what you want — handy, huh?!
Competitor Analysis
Want to stay ahead of your competition?
You gotta know what they’re up to. 👀
Semrush has multiple tools, such as the Organic Research Tool and Keyword Gap Tool, to help you take a closer look at your competitors, identify gaps in their marketing, and use them to your advantage.
Competitor research is also a great way to generate fresh content ideas…just saying!
Other Copywriting Tools for SEO
Semrush subscription is a bit pricey, but it’s SOOOOO worth it if you’re serious about boosting your SEO.
If Semrush is not in your budget yet, there are other copywriting tools for SEO out there with a lower subscription fee or even free ones, such as Ubersuggest and Mangools…
…but if you haven’t noticed yet, I’m a die-hard Semrush fan. 😎
Best Project Management Tools for Copywriters
Click Up
If you’re running an online business and working with different copywriting clients, you’re not ONLY writing copy.
You also need an effective way of organizing your projects and keeping them on track.
ClickUp is a project management software tool that makes it unbelievably easy to organize your workspace because, well, we all need a bit more structure in our lives, don’t we?!
My favorite thing about ClickUp?
How customizable it is.
You can very much make it your own with features like custom fields, statuses, automations…nerd away!
While ClickUp was not created specifically for copywriters, it’s an essential part of my copywriting business that makes running it 10x easier.
Notion
Notion is another fantastic project management tool for copywriters, especially if you’re more of a creative type.
Notion is arguably even more customizable than ClickUp and it’s just so…PRETTY.
With its generous free plan, Notion is a great tool to create anything from to-do lists to fully custom client portals.
If you like to keep your business and personal life separate, Notion can be a good tool to organize things like your budget, personal goals, and weekly agenda.
There are some people who love to use the same platform for everything, but if you need to compartmentalize, using ClickUp as a project management tool for your copywriting business and Notion for personal life is a solid option.
Try it out and see what works best for you!
Best Client Relationship Management Tool for Copywriters
Dubsado
When you’re a copywriter, tasks like setting up discovery calls with leads, sending proposals and contracts, and invoicing are simply never-ending.
Dubsado makes processes like client onboarding and offboarding much more seamless so you actually have time to, you know, focus on writing great copy.
You can create contract templates, payment plans, customized proposals, questionnaires, client portals, and more to streamline your business processes AND automate them with comprehensive workflows.
As copywriters, we often pay a ton of attention to the quality of our work, but the experience of working with a copywriter is also a big reason why clients will keep coming back for more projects.
Guess what? You can use my referral link to get 20% off your first year with Dubsado!
Best Email Marketing Tools for Copywriters
Flodesk
50% of people buy from marketing emails at least once a month, so if you’re not using email marketing in your business yet…
…it’s time to get started.
Flodesk is a simple and design-forward email marketing platform that offers all the essential features such as list segmentation, landing pages, and workflows.
Plus, it also has some helpful extras like resend to unopens and double opt-in.
I love Flodesk because it’s SO intuitive to design aesthetically-pleasing newsletters with their design tool.
They also have a feature called Flodesk University, which is basically a series of video lessons that help you get started with email marketing and take your strategy to the next level.
If you have a large list or want more advanced features like A/B testing or subscriber tags, you might be interested in a more advanced email marketing platform like Active Campaign…
…but if you’re an entrepreneur or a small business, Flodesk gives you all the essentials without the headache so you can ACTUALLY get started right away.
CoSchedule Email Subject Line Tester
I don’t know about you, but coming up with email subject lines is one of the hardest parts of writing copy for some. 😅
Your email subject lines have to be both engaging AND optimized…and sometimes you just need a little bit of inspiration, ya know?!
CoSchedule has an awesome Email Subject Line Tester tool that helps you write subject lines that’ll boost your open and conversion rates.
It’s great for when you have an approximate idea of what you want your email subject line to be…
…but need to refine your creative impulses with some hard data on what converts and what doesn’t.
Of course, keep in mind that the Email Subject Line Tester is still just a tool and it doesn’t ALWAYS recognize humor or a clever reference to your favorite Netflix show.
Best Tools for Copywriters: Final Thoughts
Copywriting is an art and a science and running your own copywriting business is…well, a WILD mix of both.
Whether you’re just starting out or have been at it for a while and want to grow your business, having the right tools that help you write better copy AND run your business more efficiently is 100% worth the investment.
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