You’ve already downloaded copywriting templates and every free resource you found on the internet. And they did approximately *nothing.*
But you can't afford to hire a copywriter, SO, you pep talk the heck outta yourself to write the most bangin' newsletter, sales page, or social post. And once you realize nobody's born knowing how to write copy that sells (and it's wayyy harder than you expected), you've thanked the good Lord above that AI exists.
How many times have you gotten irrationally fuming mad when using AI?
Until...
You find yourself getting into a full-blown argument with that water guzzler.
And after 2 Red Bulls, a TikTok scroll break to refresh, and 13 more iterations of "No -, No -, Just -", you realize it's the best you're gonna get. So you hit publish Anyway.
"NO! This sounds so AI. Try to sound human"
"Stop using em dashes. Never use one again!"
"This is too generic. Make it more specific to my brand"
"Stop using all AI cliches and formats!!!!"
You’re dyin’ for someone to help you write it and give you helpful feedback.
Write copy dripping with personality that people can’t stop reading
Fine-tune what you've already written so it sells better
Learn sales psychology principles you can apply anywhere in your business
Because when you have someone to work through it with you, you’ll finally be able to:
The Copy ER
Write words that get people reaching for their wallet, with feedback & hands-on help from a professional copywriter.
A monthly membership to...
Now admitting you to * Now admitting you to * Now admitting you to * Now admitting you to * Now admitting you to * Now admitting you to
Copy Clinic
Once a week, drop one piece of copy that is 300-500 characters (e.g. a subject line, hook, headline, or single caption) into the thread, and I'll workshop it with you line by line
Give 'em a reason to buy, every time you hit publish
With your Copy ER membership, you’ll get:
Monthly issue of "Copy Worth Reading"
Once a month, straight to your inbox, you'll get a real piece of copy, pulled apart line by line, so you can see exactly why it works.
The Break Room
Your private members-only Slack, open 24/7, where you can throw a draft at the group, ask questions, and talk to other members.
Direct Access to Me
Slack access to ask copy, content, or strategy questions anytime, without waiting for the monthly Copy Clinic to open.
Monthly Copy Prompts
Monthly prompts for email, social, and sales copy that help when you have no idea where to start or what to write.
Monthly Triage Call
One 60-minute members-only live call a month where your copy has a chance of getting critiques and advice to make it better.
Access to Triage Call Replays
If you miss a call, you'll be able to go back and watch it on your own time.
Aw, hey guys! I’m Haley, your new second brain
I have a B.S. in Human Psychology, which means I know how our brains work and what drives us to take action. And it's handy as heck when you need to write copy that makes dolla dolla bills. After working with more than 275 clients across multiple industries (...I'm talkin porta potties, marine flooring, therapists, etc.), I've learned this: if you make someone feel something, you've done the job.
When you've got live feedback and someone to think it through with, you won't fix a typo or swap a word. *booooringgg* You'll write with personality, understand how to make people buy, and build a community that sees themselves in your words. AKA Your words will sell without sounding like grandpa Jerry who found Claude.
You can do it the easy way, or the hard way.
And idk about you, but ain't no way I'm EVER picking the hard way for anything. Lemme show ya what I mean...
Hard way: Rewrite the same subject line eleven times just for a 20% open rate.
Easy way: Get it workshopped and start earning a 60% open rate.
Hard way: Paste your prompt into Claude six different ways and still don't get the right response.
Easy way: Drop your copy in the Clinic, and I'll tell you what's wrong with it and how to fix it. Done.
Hard way: Sit with a question for days because Google didn't have the answer.
Easy way: Message me directly, anytime, and get an answer. There's nothing about copy you ask that I can't help with.
If I were paying for something like this, I wouldn't want vague encouragement back. I'd want someone who could tell me why my launch flopped — was it the offer, the copy, or the timing — and what to change before I do the next one.
So that's the cure you get inside The Copy ER. Freakin’ good answers to tough questions, blunt (but nice hehe) feedback on the copy you're writing, and strategy that's specific to your business.
Bolt Distributor
Brandon
"“It’s been a fascinating experience. I personally had high expectations going into it, and it’s exceeded my expectations. With all the updates we've implemented with your help, we’ve already gotten more business and had our highest month yet.”
Web Designer
Marielle
"Haley truly cares as much about your business as you do. She will do her very best to understand your goals, vision, and brand to write copy that not only aligns with yours but that helps you grow your business and convert more dream clients. You know your words are in good hands. No brainer if you ask me."
Your "Alone-in-this" era is officially cancelled
Currently trending in the breakroom:
How long is too long for an email? Am I overexplaining?
Is my subject line too vague?
Is it weird to talk about price directly in a caption, or should I make them DM me?
Is it okay to be funny in my industry, or is that too unprofessional?
How do I make my freebie opt-in copy sound better?
I used ChatGPT for this, does it sound bad?
And none of these get a copy-paste answer. You get one for YOUR business, YOUR brand, and YOUR problem. Every time.
Do I need a whole new sales page or should I just edit certain sections?
My open rates dropped, and I have no idea why.
You're hoping for a quick, one-and-done fix rather than an ongoing relationship (That’s a copy quickie, babyyy)
You’re looking for copy-and-paste templates
You aren’t willing to put in effort and implement what you learn
You want copy written for you. (That’s full DFY services instead.)
THIS IS NOT FOR YOU IF...
You want to write your own copy, you just need help thinking through things
You use AI because it's the easiest, most affordable choice but don't want to anymore
You'd love a copywriter's help, but can't drop thousands for it
You're tired of guessing what works and wish someone would point-blank tell you
This is for you if...
Is this for you?
You know how to write, but sometimes you second-guess every single line and need a lil’ validation
Got some questions? Cool, cool.
What can I get feedback on?
You can ask anything you want in Slack or on Triage Calls. I'm here to work through any questions you have about your copy or strategy. For specific feedback on a piece of copy you've written, you can submit copy within 300-500 characters in the Copy Clinic every Monday.
When are the monthly Triage calls?
Triage Calls are hosted the first Monday of every month at 1 pm EST. I’ll shoot you a reminder email beforehand so you don’t forget.
Date and times are subject to change due to holidays, emergencies, or other unforseen circumstances. You'll always get advance notice if that happens.
What if I can’t make a Triage call?
Totally fine. While I encourage you to be there, they will be recorded, so you can watch it later and still get the value.
Can I cancel anytime?
It depends on your plan. Monthly members can cancel whenever — you're not locked into anything. Quarterly and annual members are locked in for the full term (3 or 12 months), since that commitment is what makes the lower rate possible. Once you're in, you're in for the term, and there are no refunds and no exceptions. So pick the plan you're fully ready to commit to before joining.
What’s the difference between this &
a Copy Quickie?
Copy Quickie is a one-time service for long format copy. You send over copy you've already written, and I give you in-depth feedback on how to make it better. It's fast and focused, and it's done once you get your edits made in our time together.
Copy ER is ongoing and you don’t need written copy to join. Instead of handing over a draft, you're working through the writing itself. And you’ll have access to the Copy Clinic to submit small pieces of copy for review. Every month you get feedback and someone to think it through with. You're learning what to write and why it works, so the next step gets easier to write on your own. This is collaborative and gives you access to a copywriter at the lowest price possible.
Is this a good fit if I've never worked with a
copywriter before?
Absolutely! This is a great first step to working with a copywriter. You don't need to know the frameworks or the psych or how to write. That's literally what you're here to learn. Bring your questions and we'll go from there!
Can I get a refund?
Nope, no refunds on any plan for any reason. Monthly members can cancel anytime to stop future billing, but past payments aren't refundable. If you're not sure this is the right fit, that's what monthly's for. If you’re on quarterly or annual, be sure you’re ready to commit. If you decide you no longer need the membership, you will not get any money back.
Will you write my copy for me?
Nope, that's a done-for-you-service. Inside the Copy ER, you're doing the writing. You can submit copy in the Copy Clinic to get feedback on a specific piece of copy, or ask me questions you have in Slack & on Triage Calls. I'll be here for any questions you have, and I'll be giving you feedback and help as you write, but I will not write any copy for you.
Cindy D.
You are truly the best copywriter I've ever worked with. Hands down.
★★★★★
Joelle R.
I have been struggling so long to put into words the transformation we offer and you were able to help me put it into words perfectly.
★★★★★
Ashley M.
This has been such an amazing experience. Has opened my eyes to so much and helped in my messaging.
★★★★★
Kim B.
I love how clear your feedback is. It's been SO helpful.
★★★★★