Golden Hour Esthetics is a sanctuary for self-care and skin health. Founded by licensed esthetician, Lurlyn Hasselblad. Their journey into the realm of beauty and skincare is fueled by a lifelong passion now realized as a professional dedicated to enhancing the natural glow of every individual who walks through her doors.
Being a new spa in the competitive market, Lurlyn wanted her space to be inclusive and inviting. With a focus on LGBTQ+ and men, she wanted her copy to make everyone feel welcome at Golden Hour. Lurlyn needed website copy that Google would find when people searched for a spa in her area. The SEO-focused copy would help her get more attention in Bend and have people find her spa online. As a new business owner, she also needed to clearly show her expertise. This would help her grow her clientele and start getting positive reviews.
Within a few months of launching their website, Golden Hour started ranking on Google for facial and skincare keywords. This brought more traffic to her website. She also felt her website kept her sassy signature, yet still felt professional. Lurlyn’s bookings have increased since the website launched. They continue to gain traction as she becomes more known.
"Working with Slade Copy House was such a breeze! They were super engaged and really wanted to understand my vibe. I was so excited when it all come together. My signature sass and snark was not lost in translation, they slapped a cute suit on it and made it presentable for the public. I was stoked to see that they really made an effort to get to know me and speak as if they were ME, but in a professional and marketable fashion. Can’t recommend Slade Copy House enough!"