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With the established practice being a family-centered firm, Donchez Law wanted copy that showcased that unique angle, setting them apart from other firms in their area. They felt their website copy “sounded boring, unprofessional, and like it was written in the 90s” and didn't convey anything unique about their firm. Jeffrey and Mercedes wanted their website copy to feel warm, and inviting, yet professional and like they could handle any case brought in their direction. They also wanted a strong SEO focus to gain more traffic on their website and increase their bookings.
Service: Website Copy
Client: Donchez Law
Lauren needed copy that did one thing: sell her planner. She also wanted copy that wasn’t stuffy and boring and showcased the blunt, witty personality she holds. Her goal was to fully launch their paper and digital planner and sell 500+ copies of the paper planner upon launching. They wanted “detailed and personable details” In her own words: “I need the T.Swift effect.”
Service: Launch Copy
Client: Nine to Kind
Noel needed a website that spoke her heart and mission of Revival Beauty. She didn’t want it to sound like every other beauty site, focusing only on the product. She struggled with capturing the essence of her brand beyond the product itself. She knew that if she could illustrate this for her readers, her mission would capture their hearts and her brushes would “fly off the shelves.”
Service: Website Copy
Client: Revival Beauty Tools
Deb, the CEO and founder of DB Course Strategies, was tired of not having the words to back up her incredible transformations. In her new brand and website project by Bethany Works®, she knew she wanted to invest in all parts that make it work- that included copy for her services and her courses.
Service: Website copy
Client: DB Course Strategies
Bethany needed copy for her new offer, and this quickly snowballed into a need for a copy refresh throughout her site. She wanted her copy to not only convert, but stand out for it’s thought leadership and unique perspective on brand design as a tool for building momentum in business.
Service: sales page copy + website refresh
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Client: Bethany Works
With the established practice being acquired by Dr. Akhil Gupta while still having Dr. Lewis H. Kaminester stay on with his patients, the clients needed to not only craft updated and compelling copy for a new website, but also introduce both Doctors equally. Additionally, the practice was opening new locations with the new owner, and this needed to be clarified for all patients (new and old).
Service: Website Copy
Client: Skin Center of Florida™
Sarah came to us ready to launch the book she had worked incredibly hard writing (and it’s a freaking masterpiece, go grab it.)
She needed launch copy written so that she could launch Hospitality From Within with a BANG. But she didn’t feel her marketing message was where it needed to be and lacked full confidence her launch was ready.
Service: Launch Copy
Client: Sarah Dandashy
Desi Tax Services® is known for its professionalism in the tax industry, but their copy was feeling a bit too “buttoned up” for the small business owners and individuals they serve. They were deterring clients, not bringing them in. Their website didn’t feel approachable or easy to understand. We sought to change that through strategic SEO-optimized website copy.
Service: Website copy
Client: Desi Tax Service®
Nourishing NY needed a major revamp. Upon investing in previous web design and copywriting, they found the work wasn’t giving them any ROI…like at all. Their brand strategy was lacking and wasn’t connecting with their ideal audience. After working together with web designer Chloe from Chloe Creative Studio (which I HIGHLY recommend,) we revamped their entire website to clear up their message & connect deeply with the reader they wanted to attract.
Service: Website copy
Client: Nourishing NY
Allison felt like her current brand and website didn’t align with who she was or what she believed. Being a woman who has been through everything she helps her coaching clients overcome, she wanted to lay her heart and passion out on the table.
Allison wanted a website that would meet women exactly where they are and spark passion for change…and served with a big heaping dose of self love.
Service: Brand Messaging
Client: Live Real Fit
Amanda, the CEO and founder of The Dog Intuitive is a dog trainer and pet medium. She needed copy that not only related her spiritual and intuitive compoenents of her business - but did so in a way that wouldn’t be ‘witchy’ or turn away her clients. She needed a balance of relatable and relational to make the site convert. Skeptical at hiring a copywriter, she seen Haley’s work and decided if she was going to outsource, Haley had to be the one to do it.
Service: website copy
Client: The Dog Intuitive
Andy needed to simply clarify his message. He felt his current sales page “didn’t clearly communicate the value of his course nor show why it’s so unique and can’t be found anywhere else.” He had an “inability to communicate the problem and solution for his clients effectively.” He desired an increase in leads, more people in his program, and a better understanding by his consumers.
Service: Sales Page
Client: Rogue Finance
Owner: Andy Hoffman
Keyla wanted her consumers to learn about her expertise and services so they felt compelled to fill out an inquiry form. She also wanted to grow her community with like-minded, ideal consumers. She was feeling “very stuck in her website-building process and tried writing engaging copy herself– but hated everything she wrote.” Her words “felt basic, flat, and uninspiring.” She wanted to feel confident and excited about sending leads to her website.
Service: website copy
Client: Keyla Designs
SJ Digital Solutions wanted to agitate their reader to take action and be aware that their content/SEO has a problem. Sam wanted to connect with their reader, showing that they’ve probably made a few mistakes that an expert (I.E. them) can easily fix to bring ROI. Sam wanted their clients to feel confident that all of the SEO best practices and technical pieces have been implemented while clients get back to focusing on the needle-moving business operations.
Service: Sales Page
Client: SJ Digital Solutions
Being a new spa in the competitive market, Lurlyn wanted her space to be inclusive and inviting. With a focus on LGBTQ+ and men, she wanted her copy to make everyone feel welcome at Golden Hour. Lurlyn needed website copy that Google would find when people searched for a spa in her area. The SEO-focused copy would help her get more attention in Bend and have people find her spa online. As a new business owner, she also needed to clearly show her expertise. This would help her grow her clientele and start getting positive reviews.
Service: Website Copy
Client: Golden Hour Esthetics
DEKit was in the process of building out an entire marketing funnel and needed organic traffic to their website. They wanted to have more traffic on their site with less ad spend while also increasing leads and sales. They wanted to have their business rank on Google for many different marine industry keywords.
Service: Blogs
Client: DEKit
Maria, the founder, blogged often but felt like her website lacked in showing just everything her business had to offer.
Her goal is to help people eat freely without guilt or shame attached while also giving them yummy recipes to try at home. She wanted her new brand to showcase more about who she is and what she does and wanted to connect with her target audience on a deeper level.
Service: Website Copy
Client: Halsa Nutrition
The storytelling quiz
Knowing what kind of storyteller you are helps you harness a power to connect with others in a natural way that’s already inside of you (talk about easy peasy!) Once you understand your instinctive ability to connect with others, you’ll be ready to revolutionize how you sell your offers.
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