Service: Website copy

Skin Center Of Florida™

Client: Skin Center of Florida™

Skin Center of Florida offers dermatology + cosmetics tailored for your skin. Founded in 1989 by Dr. Lewis H. Kaminester, and now owned by Dr. Akhil Gupta, the practice stands as a testament to expert dermatological care and a deeply human approach to skin health and beauty. 

With the established practice being acquired by Dr. Akhil Gupta while still having Dr. Lewis H. Kaminester stay on with his patients, the clients needed to not only craft updated and compelling copy for a new website, but also introduce both Doctors equally.

Additionally, the practice was opening new locations with the new owner, and this needed to be clarified for all patients (new and old). 

the need

Within one month of launching the website, the clients opened their second in-person location successfully. They were able to precisely share their new direction and introduce the new owner without losing brand equity in the already established brand. The website copy helped to communicate the blend of medical expertise they offer with the art of aesthetic enhancement they provide. 


View the live site
back to portfolio

For copywriting tips and the latest shenanigans that we get into. 

Follow Along

Join our private community where we share educational content, inspirational stories, exclusive discounts only for our list, and MORE!

Wanna ditch the stale, copy-cat, overused messaging?