Service: Launch Copy 

Nine to Kind

Client: Nine to Kind

With her M.A. in Counseling from Trevecca Nazarene University and a license to help others, Lauren seeks to bring a solution to anxious, perfectionist people. So she created a planner to do just that. Nine to Kind's purpose is to bring overthinkers and overdoers practical ways to incorporate self-care and self-compassion in day-to-day life.

Lauren needed copy that did one thing: sell her planner. She also wanted copy that wasn’t stuffy and boring and showcased the blunt, witty personality she holds. Her goal was to fully launch their paper and digital planner and sell 500+ copies of the paper planner upon launching. They wanted “detailed and personable details” In her own words: “I need the T.Swift effect.”

the need

Lauren sold over $49,000 and 1,000 copies when launching her new planner. She also stated: “I’ve been using the copy you wrote for my site in my nurture sequence to help with consistency across the board. It’s a work in progress but it’s more than helpful than you know.”  


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“Working with Haley was a breeze! She took the time to understand my brand and personality—leading to a copy that felt natural but conversion-driven! Her copy is adaptable to various aspects of my business and worth every dollar spent! She is collaborative, honest, and wants the best for your brand. ♥️ She will be my go-to for more projects as the business grows!”

A note from Lauren: 

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