take your audience from Point A to Point Buyer

Whether you’re searching for a how-to on strategically marketing your services, launching your first course, promoting a group coaching program, or tips to DIY your copy– you’ll wanna bookmark this page.

(and did we mention we’ll have a little fun around here, too? Hellooo relatable lifestyle content)

Practical tips to sharpen 
your copywriting skills

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After your Home Page, your About Page is the most frequently visited page on your entire website.  Let that sink in.  In a survey by KoMarketing, 52% of respondents said that the first thing they want to see on a website is the About Page.  In other words… Over half of your website traffic may […]

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Copywriting is one of the best investments you can make in your business.  From creating a strong emotional connection with your audience to establishing your brand as an undeniable authority… …words can pretty much do it all!  But for words to do their magic, it’s important to avoid common mistakes in copywriting — and sometimes […]

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Writing your website copy can feel like trying to put pieces of a GIANT puzzle together.  You want to share ALLLL the important info about your business — without it coming off messy or confusing.  If you’re finding yourself Googling things like “business website checklist,” “website copy best practices,” and “things to do before launching […]

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You only have seven seconds to make a first impression… …and that includes your email marketing strategy!  You probably already know that you need to “nurture” your email subscribers to make them want to buy from you.  But did you know that the leads who are MOST likely to invest in your product or service […]

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Copywriters are like a cult… Okay, that’s a bit dramatic…but we really want to teach you how to do your copy the most effective way possible. And first, it’s understanding that copywriting and content are not the same thing. They complement each other, sure…but they both serve two different purposes. Copywriting is used to move […]

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To have the most efficient online marketing, you cannot sleep on copywriting. Conversion copywriting involves getting people to take action…you’re writing in a way that moves them to the exact action you’re wanting them to take. If you think you can just Google “how to become a copywriter” or “how to write good copy” and […]

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Part 1: The Holy Grail of Tips Gone are the days where you furiously search “how to start copywriting” to find the best information. I’ve got 20 juicy tips coming at ya… but before you get overwhelmed, I’ve broken it up into parts so you can easily digest them and come back to each section […]

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In this FREE copywriting guide, you’ll discover my proven method for triggering emotions in your copy and the essential techniques for building trust and credibility with your audience. Plus, learn psychological strategies for creating urgency and scarcity, along with powerful persuasion tactics for increasing reader engagement and retention.

Wanna Add more sales psychology to your copy?

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Go ahead, treat yourself 

We created this piece to be a reminder that, no matter what we're doing: our words matter. We can’t live a meaningful life or run a successful business without positive words. And the words we use can make or break us. So, grab a piece and allow yourself to be inspired and reminded that...your words matter.


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