Research shows that 95% of purchasing decisions are irrational, but it doesn’t mean that you can’t influence them. In fact, it’s quite the opposite. Marketing psychology is the art & science of taking what we know about human behavior and applying these psychological principles to marketing campaigns. Understanding how your consumers think, feel, and react […]
The fear of missing out — or FOMO – is inherent to the human brain. No one likes feeling that they’ve been left behind. The desire to get ahead, fear of regret, and not wanting to miss out on amazing opportunities are mega-powerful behavior drivers. In fact, 69% of millennials report regularly experiencing FOMO and […]
Copywriting is all about convincing your target audience to buy. But, (un)surprisingly, the best way to grab your target audience’s attention *isn’t* to list the features of your service or product over and over again… …but to tell a good story. Research shows that infusing your copy with storytelling can help you to: So, what […]
Writing your website copy can feel like trying to put pieces of a GIANT puzzle together. You want to share ALLLL the important info about your business — without it coming off messy or confusing. If you’re finding yourself Googling things like “business website checklist,” “website copy best practices,” and “things to do before launching […]
Your website is the HEART of your brand — so you want it to stand out from the crowd. If you’re launching a new business website and spending the wee hours obsessively Googling stuff like “things a good website should have,” “what am I forgetting to put on my website,” and “what should a website […]
Here’s a plot twist — You can have the smartest social media strategy out there… …but if your social media copywriting falls short, even the brightest ideas won’t bring you the content marketing results you want. Social media copywriting is a WHOLEEE different animal when compared with more long-form copy like blog posts or sales […]
You may have heard that copywriting is important for your business… …but WHY is that exactly? The truth is, copywriting is way more than just putting words on a page — and copywriters are not just “good writers.” When done well, copywriting can help you to: ✓ Sell more of your product or service ✓ […]
Selling as an introvert can feel like a real challenge. It often feels SO unnatural and uncomfortable to “have a sales conversation.” And don’t even get me started on things like cold calling/emailing and making small talk. Ew, David. Although I’m extremely extroverted, I find myself having introverted moments in business that make me want […]
Want to grow your copywriting business or maybe you have to write a lot of copy as a part of your digital marketing role? Then you need to have the right tools. As a copywriter, I’ve tried and tested a TON of different online writing tools that help with everything from spelling and grammar to […]
This is hefty. Don’t freak your little self out. Read in chunks, think about it, and come back to it as you can. Understanding the buyer journey will help every stage of your funnel. When you have a real understanding of each stage and each milestone, you’ll get better at successfully taking each person through […]
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We created this piece to be a reminder that, no matter what we're doing: our words matter. We can’t live a meaningful life or run a successful business without positive words. And the words we use can make or break us. So, grab a piece and allow yourself to be inspired and reminded that...your words matter.