You may have heard that copywriting is important for your business…
…but WHY is that exactly?
The truth is, copywriting is way more than just putting words on a page — and copywriters are not just “good writers.”
When done well, copywriting can help you to:
✓ Sell more of your product or service
✓ Help you rank higher on search results
✓ Build a stronger connection with your audience
…and so 👏 much 👏more 👏!
But let’s start at the beginning.
What Is Copywriting and Why Is It Important?
To put it in simple terms, copywriting is the art and science of writing persuasive messaging — or “copy” — to connect with your audience and inspire them to take action.
Copywriting is crucial in marketing because it’s what gets people to actually take action that brings your business revenue, whether it’s buying your product or hopping on a call with you to talk about your services.
It’s an art and a science because copywriting is about more than just the art of writing — it also digs deep into the science of human psychology.
To write good copy, you first have to understand how your audience thinks: their desires, struggles, objections, and fears.
Then, you have to use these insights to craft a message that not only resonates with your audience…
…but also motivates them to TAKE ACTION.
So, here are 6 reasons why copywriting should be top priority for any business — including yours.
1. Copywriting Sells
Buying is an emotional decision.
People don’t buy products or services — they buy transformations and experiences.
Creating a valuable offer is the foundation, but to get your audience from “I should probably get this” to “I can’t go another day without it,” you need to show them what their future will be like AFTER they invest…
…and make them fall in love with it.
How do you do that?
It fuses a deep understanding of what your audience wants with irresistible words to tell a story that not only brings your leads all the way to the call to action button — but also makes them WANT to click on it.
2. Copywriting Marries What You Want to Say + What Your Audience Wants to Hear
As an entrepreneur or a marketer, you probably spend an unhealthy amount of time thinking about your product or service.
Here’s the twist —
Having a detailed understanding of what you’re selling can actually make it REALLY hard to explain what your offer is and how it helps your audience in a clear and compelling way.
Copywriting digs deep into how your audience thinks to bring together what YOU want to say about your offer…
…with what THEY want to know about it.
3. It Makes You Think
Whether it’s in the form of website copywriting or a long-form sales page, good copywriting cuts through the noise and helps you discover new perspectives.
Think about it.
You get bombarded with a myriad of different messages every day, from billboard ads on your drive to get coffee to that email newsletter you keep meaning to unsubscribe from.
People’s attention spans are getting shorter and shorter and everyone has gotten better at just…tuning things out.
Good copywriting breaks through to your audience with unexpected angles that stick — and make your business stand out.
4. SEO Copywriting Helps Your Audience Find You
If no one can find your business, you have a problem — but SEO copywriting can help with that.
What is SEO copywriting and why is it important?
SEO — or search engine optimization — is the practice of using specific keywords to boost your search engine rankings so more people can discover your business.
Copywriters create all kinds of SEO copy and SEO content, from web copy to blog posts, bringing together technology to identify the right long tail keywords, content marketing strategies, and a healthy dose of word magic to make your business come up higher on search queries.
5. Bad Copywriting Hurts Your Business
If you’re wondering why copywriting is important in an advertisement, why web copywriting is important, or why ANY kind of copywriting should be a priority in your business…
…just look at this Mr. Clean ad from 2011.
When you don’t pay enough attention to your copy, it can turn out…well, not great.
Not only does this ad take away from the celebration of the holiday — who the heck wants to be cleaning on Mother’s Day?! — but it also reinforces outdated gender roles in a pretty belittling way.
Unsurprisingly, this ad received massive backlash.
Here’s another example of bad copy, and while it’s not offensive, it’s just…confusing.
Did you just have to make your brain work really hard to understand what is being said?
Same. Which means it’s a pretty bad piece of copy.
The bottom line is — every business uses copywriting, whether it’s on your website or to create an ad.
Make sure that what you’re putting out there is growing your business — instead of tearing it down.
6. Copywriting Forms an Emotional Connection with Your Audience
Copywriting not only grows your business — it also grows your brand.
Creating a consistent brand messaging & voice framework with copy that reflects your values and personality makes your business stand out from your competitors and stay top of mind for your audience — because no one else is like you.
Authentic connection always wins, and copywriting helps you make it happen.
So, How Do You Write Good Copy?
Copywriting brings together a deep understanding of behavioral psychology, savvy research skills, clever marketing strategies, and, yes, being a good writer.
In other words, it’s not something that you can just learn to do in a day — becoming a good copywriter takes years of practice and consistent work.
This is why hiring a copywriter is one of the best investments you can make in your business if you want to stand out with consistent and powerful messaging across different channels.
From email funnels to website copy, Slade Copy House writes for businesses that are ready to take it to the next level — check out our services!