Copywriting

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Before we get to the nitty-gritty, let’s get our definitions straight. What exactly is sales copy? It’s not just random text on a page or an academic essay. Sales copy is the persuasive language that convinces people to take action, whether it’s clicking a button, making a purchase, or getting in touch with you. It’s […]

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Let’s be honest.  Your sales page is one of the most important puzzle pieces of your launch.  Whether you’re launching a new course or selling a product, your sales page is THE place where your audience makes the decision to buy…or not!  Copywriters everywhere want you to know that it’s a great idea to start […]

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If you’re thinking of DIY-ing your copy, I want to share my best copywriting tips to help you craft a message that grabs your reader’s attention and turns them into a paying client or customer. Don’t worry; this article is NOT going to be a collection of boring writing rules. We’re diving elbows deep into […]

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The global wellness industry is projected to grow at a whopping 8.6% average annual growth, reaching $8.5 trillion in 2027. This means that to grow your brand, health and wellness copywriting should take absolute priority on your agenda. It’s how you’re going to color outside the lines and make your brand voice HEARD! Yet, in […]

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As a therapist, your website is arguably the most important tool to attract clients for your private practice. Chances are, you’ve written a ton in your professional life. But now that you’re attempting to crack copywriting for therapists you’re feeling…stuck. As in: you’d much rather spend your day writing an academic paper (or even your […]

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Let’s not beat around the bush: if your copy is not generating you revenue, it needs some TLC, stat. Every piece of copy’s main objective is to sell, whether it’s a sales page that’s directly promoting your product or service or a social media caption that’s building trust with your audience and selling your brand […]

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The happiest place on Earth. The ultimate driving machine. Finger lickin’ good. Just do it.  These are just some examples of brand taglines that can claim responsibility for billions of dollars in revenue because of how they capture brand identity and make it stand out from the crowd.  Taglines are just a few words long, […]

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After your Home Page, your About Page is the most frequently visited page on your entire website.  Let that sink in.  In a survey by KoMarketing, 52% of respondents said that the first thing they want to see on a website is the About Page.  In other words… Over half of your website traffic may […]

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“Email marketing is dead.”  You’ve probably heard this one before… …so you’ve been hesitant about leaning deeper into your email list and using it to grow your impact.  The truth is, email marketing being “dead” is probably one of the biggest email marketing myths out there (along with five others, which I’m going to bust […]

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Copywriting is all about convincing your target audience to buy.  But, (un)surprisingly, the best way to grab your target audience’s attention *isn’t* to list the features of your service or product over and over again… …but to tell a good story.  Research shows that infusing your copy with storytelling can help you to:  So, what […]

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Your ideal clients get bombarded with offers to buy multiple times a day. So, how do you make your program or course stand out?  Your message.  If you’ve ever read a sales page so good, it made you secretly wish it was yours, you’re already familiar with the power of good copywriting.  But how do […]

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Contrary to popular belief, content writing and copywriting are VERY different beasts… …but they’re both key to running a successful business.  Copywriting is the art and science of strategically persuading your target audience with words to take action, whether it’s opting into a free email list or investing in a thousand dollar course.  Copy can […]

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Copywriting is one of the best investments you can make in your business.  From creating a strong emotional connection with your audience to establishing your brand as an undeniable authority… …words can pretty much do it all!  But for words to do their magic, it’s important to avoid common mistakes in copywriting — and sometimes […]

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Writing your website copy can feel like trying to put pieces of a GIANT puzzle together.  You want to share ALLLL the important info about your business — without it coming off messy or confusing.  If you’re finding yourself Googling things like “business website checklist,” “website copy best practices,” and “things to do before launching […]

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Here’s a plot twist —  You can have the smartest social media strategy out there… …but if your social media copywriting falls short, even the brightest ideas won’t bring you the content marketing results you want. What Is Social Media Copywriting? Social media copywriting is a WHOLEEE different animal when compared with more long-form copy […]

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You may have heard that copywriting is important for your business… …but WHY is that exactly?  The truth is, copywriting is way more than just putting words on a page — and copywriters are not just “good writers.”  When done well, copywriting can help you to:  ✓ Sell more of your product or service  ✓ […]

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You only have seven seconds to make a first impression… …and that includes your email marketing strategy!  You probably already know that you need to “nurture” your email subscribers to make them want to buy from you.  But did you know that the leads who are MOST likely to invest in your product or service […]

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Copywriters are like a cult… Okay, that’s a bit dramatic…but we really want to teach you how to do your copy the most effective way possible. And first, it’s understanding that copywriting and content are not the same thing. They complement each other, sure…but they both serve two different purposes. Copywriting is used to move […]

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First of all, what the heck is psychographics? It sounds smarter and scarier than it actually is. Psychographics is the study and classification of people according to their attitudes, aspirations, and other psychological criteria. In layman’s terms, it’s the big “WHY” behind what makes consumers purchase something. Psychographics focus on thoughts and emotions that influence […]

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To have the most efficient online marketing, you cannot sleep on copywriting. Conversion copywriting involves getting people to take action…you’re writing in a way that moves them to the exact action you’re wanting them to take. If you think you can just Google “how to become a copywriter” or “how to write good copy” and […]

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We created this piece to be a reminder that, no matter what we're doing: our words matter. We can’t live a meaningful life or run a successful business without positive words. And the words we use can make or break us. So, grab a piece and allow yourself to be inspired and reminded that...your words matter.

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