Dope Magic Co. was founded by Joelle Riding. It designs high-conversion websites and custom eCommerce experiences. Their focus is on estheticians, salon owners, and beauty professionals. With more than ten years in design and eCommerce, her team creates eye-catching, easy-to-use Shopify and Squarespace websites. She helps increase retail sales and client bookings, showcasing each brand’s unique style and personality. 

Dope Magic Co. approached us for a complete website refresh. They understood their audience and services well (like, they are insanely talented, y'all.) But their messaging missed the "why." The site had to show how clients transform when they work with them. It also needed to express their special sauce a lil more (jk a LOT more) clearly and boldly. And SEO was a major focus. The aim was to get thousands of more eyes on 'em and develop powerful messaging. This would drive future content across various platforms. She knew the right words would make their brand stand out online, on social media, and everywhere else. What a smart lil chicken. 

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