take your audience from Point A to Point Buyer

As a creative entrepreneur or a small business owner, you want to squeeze as many complete tasks into your day as possible… …WITHOUT it draining your energy or leading you to burnout.  There are all kinds of “productivity hacks” floating around the Internet, telling you the same things you’ve heard over and over again:  “Delete […]

Copywriting is all about convincing your target audience to buy.  But, (un)surprisingly, the best way to grab your target audience’s attention *isn’t* to list the features of your service or product over and over again… …but to tell a good story.  Research shows that infusing your copy with storytelling can help you to:  So, what […]

Building a memorable brand from the ground up is hard work.  From designing your logo to figuring out your brand voice, there are so many decisions you have to make to define your brand and make it stand out from the crowd.  When starting a brand from scratch, many entrepreneurs and business owners immediately focus […]

Do you want to launch an online copywriting business?  It’s no secret that copywriting is booming.  Everyone, from huge brands like Nike and Apple to your local coffee shop, needs good copy to market their business, increase their sales, and stand out from competitors.  In fact, the demand for copywriters is predicted to grow by […]

How do you break into copywriting? It starts with your very first client.  But the problem is, that first client is usually the hardest one to get.  (But it gets SO much easier after that — I promise!)  So, where ARE those potential clients hiding?  Here are the exact strategies I used to get copywriting […]

Tracking and assessing your email marketing analytics is the best way to get to know your email list, figure out where your email marketing strategies do a fantastic job and where they fall short, and come up with a solid plan for the future.  As a copywriter, I often get asked about how to improve […]

Writing your website copy can feel like trying to put pieces of a GIANT puzzle together.  You want to share ALLLL the important info about your business — without it coming off messy or confusing.  If you’re finding yourself Googling things like “business website checklist,” “website copy best practices,” and “things to do before launching […]

Here’s a plot twist —  You can have the smartest social media strategy out there… …but if your social media copywriting falls short, even the brightest ideas won’t bring you the content marketing results you want.  Social media copywriting is a WHOLEEE different animal when compared with more long-form copy like blog posts or sales […]

You may have heard that copywriting is important for your business… …but WHY is that exactly?  The truth is, copywriting is way more than just putting words on a page — and copywriters are not just “good writers.”  When done well, copywriting can help you to:  ✓ Sell more of your product or service  ✓ […]

You only have seven seconds to make a first impression… …and that includes your email marketing strategy!  You probably already know that you need to “nurture” your email subscribers to make them want to buy from you.  But did you know that the leads who are MOST likely to invest in your product or service […]

Let’s be honest.  Your sales page is one of the most important puzzle pieces of your launch.  Whether you’re launching a new course or selling a product, your sales page is THE place where your audience makes the decision to buy…or not!  Copywriters everywhere want you to know that it’s a great idea to start […]

Want to grow your copywriting business or maybe you have to write a lot of copy as a part of your digital marketing role?  Then you need to have the right tools.  As a copywriter, I’ve tried and tested a TON of different online writing tools that help with everything from spelling and grammar to […]

First of all, what the heck is psychographics? It sounds smarter and scarier than it actually is. Psychographics is the study and classification of people according to their attitudes, aspirations, and other psychological criteria. In layman’s terms, it’s the big “WHY” behind what makes consumers purchase something. Psychographics focus on thoughts and emotions that influence […]

This is hefty. Don’t freak your little self out. Read in chunks, think about it, and come back to it as you can. Understanding the buyer journey will help every stage of your funnel. When you have a real understanding of each stage and each milestone, you’ll get better at successfully taking each person through […]

Part 1: The Holy Grail of Tips Gone are the days where you furiously search “how to start copywriting” to find the best information. I’ve got 20 juicy tips coming at ya… but before you get overwhelmed, I’ve broken it up into parts so you can easily digest them and come back to each section […]