How To
Figuring out how to write a website is challenging, to say the least. You’re staring at a blank Google Doc. It’s staring back at you. You’ve been trying to write your website content for the last few hours, but nothing seems to flow. Ugh. This struggle is common for business owners who want to write […]
Before we get to the nitty-gritty, let’s get our definitions straight. What exactly is sales copy? It’s not just random text on a page or an academic essay. Sales copy is the persuasive language that convinces people to take action, whether it’s clicking a button, making a purchase, or getting in touch with you. It’s […]
Let’s be honest. Your sales page is one of the most important puzzle pieces of your launch. Whether you’re launching a new course or selling a product, your sales page is THE place where your audience makes the decision to buy…or not! Copywriters everywhere want you to know that it’s a great idea to start […]
Let’s not beat around the bush: if your copy is not generating you revenue, it needs some TLC, stat. Every piece of copy’s main objective is to sell, whether it’s a sales page that’s directly promoting your product or service or a social media caption that’s building trust with your audience and selling your brand […]
You’ve taken a big leap and finally launched your own copywriting business. But now you’re wondering: “Where the heck do I find copywriting clients?!” If you’ve ever Googled “how to find clients for copywriting,” you’ve probably come across a ton of advice, and some of it ended up being prettyyyy confusing & contradictory. The truth […]
The happiest place on Earth. The ultimate driving machine. Finger lickin’ good. Just do it. These are just some examples of brand taglines that can claim responsibility for billions of dollars in revenue because of how they capture brand identity and make it stand out from the crowd. Taglines are just a few words long, […]
As a creative entrepreneur or a small business owner, you want to squeeze as many complete tasks into your day as possible… …WITHOUT it draining your energy or leading you to burnout. There are all kinds of “productivity hacks” floating around the Internet, telling you the same things you’ve heard over and over again: “Delete […]
Brand consistency can increase your revenue by up to 20%. Yet, brand copywriting is one of the most underrated types of copywriting, with 77% of brands pushing out off-brand content… …which means that prioritizing brand copywriting in your business can give you an edge over competitors. The truth is, brand messaging is the foundation on […]
Building a memorable brand from the ground up is hard work. From designing your logo to figuring out your brand voice, there are so many decisions you have to make to define your brand and make it stand out from the crowd. When starting a brand from scratch, many entrepreneurs and business owners immediately focus […]
Social proof is one of the most powerful ways to showcase your expertise and convince potential customers to invest in your product or service. But getting testimonials from clients is not always easy. Have you ever agonized over a carefully worded testimonial request email only to get a generic response back (aka “everything was great!”)… […]
Do you want to launch an online copywriting business? It’s no secret that copywriting is booming. Everyone, from huge brands like Nike and Apple to your local coffee shop, needs good copy to market their business, increase their sales, and stand out from competitors. In fact, the demand for copywriters is predicted to grow by […]
How do you break into copywriting? It starts with your very first client. But the problem is, that first client is usually the hardest one to get. (But it gets SO much easier after that — I promise!) So, where ARE those potential clients hiding? Here are the exact strategies I used to get copywriting […]
Tracking and assessing your email marketing analytics is the best way to get to know your email list, figure out where your email marketing strategies do a fantastic job and where they fall short, and come up with a solid plan for the future. As a copywriter, I often get asked about how to improve […]
Building genuine, long-term relationships with your clients isn’t only fulfilling… It also brings in repeat business and new referrals– two of the best ways to create sustainable revenue in your business. In fact, almost 65% of a company’s business comes from repeat customers, according to SmallBizGenius. If your customers fall in love with not only […]
As a copywriter, you should always have a couple of magic tools up your sleeve… …and Dubsado is one of my favorite ones! Dubsado is a client management platform that makes it SUPER easy to: ✓ Dazzle your new leads with your sales process ✓ Make your clients feel like real VIPs during onboarding ✓ […]
Thinking about becoming a copywriter? I don’t blame you. Copywriting is a highly sought-after skill and the demand for copywriters is only going to continue to grow — by 7.6% by 2026, to be exact. Plus, being a copywriters comes with world-class benefits such as: ✓ Working remotely ✓ Collaborating with diverse clients ✓ Digging […]
To have the most efficient online marketing, you cannot sleep on copywriting. Conversion copywriting involves getting people to take action…you’re writing in a way that moves them to the exact action you’re wanting them to take. If you think you can just Google “how to become a copywriter” or “how to write good copy” and […]
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In this FREE copywriting guide, you’ll discover my proven method for triggering emotions in your copy and the essential techniques for building trust and credibility with your audience. Plus, learn psychological strategies for creating urgency and scarcity, along with powerful persuasion tactics for increasing reader engagement and retention.
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We created this piece to be a reminder that, no matter what we're doing: our words matter. We can’t live a meaningful life or run a successful business without positive words. And the words we use can make or break us. So, grab a piece and allow yourself to be inspired and reminded that...your words matter.
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